It's Super Crazy Alive

Five Alive is a unique citrus fruit combo that makes you feel
unexpectedly alive.

Project Alive was created to connect with 20-something males who are into obscure and entertaining stuff. A quirky and innovative multimedia campaign drove guys online to an exploratory Flash site, SuperCrazyAlive.com. Edgy and irreverent, the site served-up content like a bizarre, sweater-faced talking bunny, off-the-wall downloadable ringtones, Vitamin C Horse games and a surprise everyday at 5 pm.

In just 6 weeks, the site registered over 411,000 visits (4 times client expectations) and 23% repeat visitors.






Website